Lean Factory

Turn your idea into a validated MVP in 30 days

We turn ideas into digital products with speed, market intelligence and a focus in validation.Your hypotheses take shape, data guides decisions, and prototypes become real solutions.

A simple proposition

You bring your idea. We — Paulo Caroli, Lean Inception creator, and Fábio Martinelli, expert in Product metrics and evolution — work with you to create, launch, validate and evolve a functional MVP.No long negotiations, zero waste of time or resources.

A month of work. A fixed cost. A clear delivery.

A revolutionary way to build and validate digital products

How the Lean Factory methodology works:

1. Kickoff with the experts

Initial talk with Paulo and Fábio understand your idea and context.

2. MVP Plan

A detailed plan to create the MVP and validate it in an efficient way.

3. MVP Creation

Quick and lean development of a great first implementation of your idea.

4. Market validation

We launch the MVP, follow up on user behavior and collect feedback.

5. Data analysis and next steps

We Interpret the data and suggest the next steps: evolve, pivot, stop.

A fixed cost: US$4,999*

* If you're located in Brazil special pricing conditions may apply, click here

Skip the endless negotiations, prototype validations, and deadline frustrations. We design the best possible product and launch it fast—letting real market feedback drive the decisions.Launch your idea into the world and discover genuine market traction without burning through your budget. Test real demand with real users, not hypothetical scenarios.

It's very different from a Software Factory:

🔍 Lean Inception + Artificial Intelligence

We combine the Lean Inception methodology with AI tools to speed up and refine each step.

🧠 Active partners participation

You work directly with the seasoned experts behind this business to come up with the best strategic decisions.

⚙️ Agile from the get-go

Documentation is not delivery. After the kickoff all further discussion will be over working software.

📊 Data-driven decisions

Analytics tools measure the real user behavior to help plan next steps.

We partner with visionary minds to transform bold dreams into realities

  • Visionary entrepreneurs with digital product ideas ready to test market demand fast.

  • Forward-thinking organizations looking to accelerate validation of new initiatives.

  • Internal teams seeking expert partnership to execute data-driven, structured MVP processes.

  • We also serve as strategic advisors and facilitators for internal teams who want to lead the process independently while benefiting from our strategic oversight.

What happens afterwards?

We bring years of proven experience building breakthrough products, leading software teams, and navigating complex organizations.When your MVP succeeds — and it will — we're ready to scale your product, refine your vision, grow your team, and evolve your organizational structure.We start with your MVP. But we're built to take you much further.

Ready to unleash your idea on the world? Let's talk.

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